Privacy Policy
At Lord Wholesale Co, we take the privacy and security of our customers seriously. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, register for a trade account, place an order or otherwise contact us.
This policy applies to information collected through our website and through our normal business dealings with customers.
Who We Are
Lord Wholesale Co is a wholesale supplier selling exclusively to retail and trade customers in the UK and internationally.
For the purposes of UK data protection law, Lord Wholesale Co is responsible for the personal information we collect and use.
If you have any questions about this Privacy Policy or how we use your information, please contact us:
Email: contact@lordwholesale.co.uk
Telephone: 01706 345366
Information We Collect
When you register for an account, place an order, contact us or use our website, we may collect information including:
- Your name
- Business or company name
- Billing and delivery addresses
- Email address
- Telephone or mobile number
- Account and login information
- Order and invoice history
- Payment and transaction information
- Communications and correspondence with us
- Information you provide when contacting our customer service team
- Technical information relating to your use of our website, such as browser, device and website usage information
We only collect personal information that is relevant to operating our business, providing our services and fulfilling customer orders.
How We Use Your Information
We may use your personal information to:
- Create and manage your trade account
- Process, pick, pack and despatch your orders
- Process and administer payments
- Contact you regarding your order, payment or stock availability
- Provide the necessary delivery details to our courier
- Maintain our business, accounting and transaction records
- Respond to enquiries and provide customer service
- Improve our website, products and services
- Prevent fraud and maintain the security of our website
- Comply with our legal, accounting and regulatory obligations
- Send marketing communications where permitted by law
Depending on the circumstances, we process personal information because it is necessary to fulfil our contract with you, comply with a legal obligation, pursue our legitimate business interests, or because you have given us consent.
How We Use & Protect Your Information
Lord Wholesale Co does not sell, rent or provide customer information to third parties for their own marketing purposes.
We only use customer information where it is necessary to operate your trade account, process and fulfil your order, take payment, arrange delivery, provide customer service, maintain appropriate business records or comply with our legal obligations.
Where necessary to provide these services, limited information may be processed by trusted service providers acting on our behalf. For example:
- Elavon / Opayo processes information required to securely process online card payments.
- Our delivery courier receives the information necessary to deliver your order, such as your name, delivery address and relevant contact details.
- MGT Commerce and Amazon Web Services (AWS) provide the infrastructure and technical services required to operate and host our e-commerce website.
- Campaign Monitor processes relevant contact information for customers who receive our email marketing communications.
- Google Analytics, where enabled, may process website usage and technical information to help us understand how our website is being used.
We only provide or permit access to information that is reasonably necessary for the particular service being provided.
We do not sell customer databases, provide customer details to other businesses for their own marketing, or otherwise disclose personal information to unrelated third parties, except where required by law.
Customer information is used for legitimate Lord Wholesale Co business purposes and is handled in accordance with applicable UK data protection requirements.
Card Payments – Elavon / Opayo
Online card payments are processed securely through Elavon / Opayo.
Payment and transaction information required to process your card payment may therefore be provided to Elavon / Opayo and other organisations involved in processing and authorising the transaction, such as your bank or card provider.
Lord Wholesale Co does not use your card details for marketing purposes.
Email Marketing – Campaign Monitor
We use Campaign Monitor to manage and send our email marketing communications.
Where you have subscribed to our marketing communications, relevant information such as your name and email address may be stored and processed through Campaign Monitor for the purpose of sending those communications and managing your subscription.
Marketing emails may contain tracking technologies that enable us to understand whether an email has been opened or whether links within an email have been clicked. This helps us understand the effectiveness of our communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at contact@lordwholesale.co.uk.
Unsubscribing from marketing communications will not prevent us from contacting you where necessary about an order, payment, delivery or your trade account.
Website Hosting – MGT Commerce & AWS
Our Magento e-commerce website is hosted and managed using MGT Commerce and Amazon Web Services (AWS) infrastructure.
As part of providing website hosting, security, maintenance and technical services, these providers may process technical information necessary for the operation and security of our website.
We take appropriate measures to ensure that personal information handled through our website is protected.
Google Analytics
We use Google Analytics to help us understand how visitors use our website and to improve the performance and usability of our website.
Analytics information may include pages visited, how visitors arrived at our website, general location information, device and browser information and other website usage data.
We do not intentionally provide Google Analytics with information such as your name, email address, payment details or billing information.
Where required, analytics cookies will only be used after the appropriate cookie choices have been made.
Cookies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for our Magento website to operate correctly. For example, cookies may be required to maintain your shopping basket, keep you logged into your account, remember certain website settings or provide website security.
We may also use non-essential cookies, including analytics cookies, to help us understand how visitors use our website.
Where required by law, non-essential cookies will not be used until the appropriate consent has been obtained.
You can manage your cookie preferences using the cookie controls provided on our website. You can also control cookies through your browser settings, although disabling essential cookies may prevent certain parts of our website from working correctly.
How Long We Keep Your Information
We only retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, tax, accounting and regulatory obligations.
For example, information relating to orders, invoices and financial transactions may need to be retained for longer periods to comply with accounting and tax requirements.
When personal information is no longer required, we will securely delete or anonymise it where appropriate.
International Data Transfers
Some of the third-party technology and service providers we use may process or store information outside the UK.
Where personal information is transferred internationally, appropriate safeguards will be used where required under UK data protection law.
Your Data Protection Rights
Depending on the circumstances, you may have the right to:
- Ask what personal information we hold about you
- Request a copy of your personal information
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your information in certain circumstances
- Ask us to restrict the use of your information in certain circumstances
- Object to certain uses of your personal information, including direct marketing
- Request the transfer of certain information where applicable
- Withdraw your consent where we rely upon consent
You will not normally have to pay a fee to exercise your data protection rights.
If you wish to make a request, please contact us at contact@lordwholesale.co.uk.
Security
We are committed to protecting the personal information entrusted to us.
We use appropriate technical and organisational measures designed to protect information against unauthorised access, loss, misuse, disclosure or alteration.
However, no internet-based service or electronic storage system can be guaranteed to be completely secure.
Links to Other Websites
Our website may contain links to websites operated by other organisations.
Once you leave our website, Lord Wholesale Co is not responsible for the privacy, security or content of those external websites. We recommend reviewing the privacy policy of any external website before providing personal information.
Complaints
If you have any concerns about how we have collected or used your personal information, please contact us first so that we can investigate and try to resolve the matter.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, service providers, business practices or legal requirements.
Any updated version will be published on this page.
Last updated: August 2026